Digital development and technical consulting for businesses that want to grow.
I'm Fran Hurtado. Over 20 years helping startups and SMEs launch products, automate processes and make better technical decisions. No intermediaries, no over-engineering.
Services
How can I help you?
I work directly with you, no intermediary team, to solve concrete problems with real impact on your business.
Not sure if your project fits any of these?
Just reach out. Tell me what you need and I'll be straight with you about whether I can help and how.
About me
Beyond development. Engineering that goes with you from idea to results.
After more than 20 years in this field, most of my work is about understanding what a business actually needs, separating what matters from what doesn't, and making the right technical decisions before writing the first line of code.
I started as a developer, became Tech Lead at two technology startups, and have spent years as the main technical reference for design agencies and SMEs across very different industries. Every project has taught me that technical problems almost always have a root cause that isn't technical.
I don't subcontract or delegate. When you hire me, I'm the one doing the work. You have direct access to me at all times, no intermediaries, no surprises.
20+
Years of experience
50+
Projects delivered
2
Startups as Tech Lead
8+
Years with design agencies
Experience
Some stages that have shaped me
Not a complete list. These are the projects and roles where I've learned the most and delivered the most value.
Monobo
20+
projects delivered
Planet Swapsee
30K
registered users
So&Co
5+
projects for the UK market
Freelance MVPs
8+
MVPs launched
Projects
Some projects worth mentioning
A selection of products where I've delivered real value, from start to finish.
Bookolicos
MarketplaceA platform where emerging writers publish their books and readers buy them. Includes epub management with source-level watermarking to protect against piracy, an events and courses section, and full Stripe payment integration.
- Anti-piracy epub protection
- Stripe payments
- Events and courses
Trokocity
Loyalty platformA points platform for local businesses and customers. Customers earn points by scanning a physical QR code at participating stores and redeem them for discounts or offers through the mobile app. Businesses manage their profile, images and offers from a web dashboard.
- Flutter mobile app
- Physical QR per store
- Web management panel
//Generar el tweet con Amazon Bedrock
const fullPrompt = `Write exactly ONE viral tweet about: "${prompt}".
- Make it sound fresh and different from previous versions. Length: 220-250 characters. Include 1 or 2 unique hashtags at the end. No introductions, quotes, bullet points, or markdown. Output ONLY the raw tweet text.
- "${previousTweetsContext}"`;
const command = new ConverseStreamCommand({
modelId: "eu.amazon.nova-lite-v1:0",
messages: [{
content: [{ text: fullPrompt }],
role: ConversationRole.USER,
}]
});Twitter Bot
AI AutomationA serverless bot that publishes tweets autonomously. It draws from a prompt database with different topics selected at random. Each model call includes a summary of the last 10 published tweets to avoid repetition. Runs on AWS Lambda with Amazon Bedrock.
- AWS Lambda + Bedrock
- Last 10 tweets context
- Random topic selection
Locavorian
Sustainable marketplaceA local food marketplace where producers receive environmental certifications based on their sustainable practices. Users can search and buy products made in their area, with filters by community and producer sustainability level.
- Environmental certification system
- Proximity search
- Producer profiles
Testimonials
What people who've worked with me say
Don't take my word for it. Hear from those who've been through the process.
"We've been working with Fran for years and we have nothing but good things to say. He built our website, understood exactly what we needed as an advisory firm, and the result was just what we were looking for. Direct communication and always available when we've needed him."
Owner · Asesoría Lafico
"Fran has been managing my personal website for years and he's one of those people who just give you peace of mind. He knows what he's doing, anticipates problems before they happen, and when something needs fixing you don't have to chase him. Since he's been on board I don't worry about it."
· Singer-songwriter
FAQs
Frequently asked questions
What people usually ask before reaching out.
Let's Build Something Great
Tell me about it, no strings attached. I'll get back to you within 24 hours and give you an honest answer.